A woman hurriedly gets into what she thinks is her friends car – only to look up and see her friend waving at her in a Buick Regal from across the street.

A valet searches for his customer’s Buick Encore, only to realize it is parked directly in front of him.

So what do these scenarios have in common? Both are commercials in the “That’s a Buick?” ad campaign, designed to challenge people’s perceptions, or rather misconceptions, that the newly redesigned Buick fleet is outdated. It is also meant to assure you that Buick is both for the young and the young at heart.

“There are people who know Buick, people who don’t know Buick and people who think they know Buick,” said Tony DiSalle vice president-marketing at Buick-GMC. “We targeted people who think they know Buick, but have a false familiarity.”

With the “widely successful” run of the ad campaign over the last 13 months and two Nielson Awards later, the car company is looking to expand “That’s a Buick?” to highlight key vehicle features.

Be sure to keep an eye out for the new Buick ad campaign and come visit us at Lang Chevrolet Buick GMC to see our newest fleet of cars, trucks, and SUVs.

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